Fostering Purposeful Brands for Thoughtful Consumption

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What We Don’t Have

Offices

So you don’t pay overhead

 

Senior ‘Management’

Only senior problem solvers working
directly on your business

 

Global Staffing

So you don’t pay for an expensive fixed
cost base

 

Process & Layers

So you get solutions at the speed of now

 

Organizational Complexity

So you have single point accountability
and hyper efficient workflow

 

What We Don’t Have

Offices

So you don’t pay overhead

Senior ‘Management’

Only senior problem solvers working directly on your business

Global Staffing

So you don’t pay for an expensive fixed cost base

Process & Layers

So you get solutions at the speed of now

Organizational Complexity

So you have single point accountability and hyper efficient workflow

What We Believe

Today consumption is shorthand for identity as people reveal who they are by broadly sharing what they consume across all Social Media, all of the time. We are now moving into an era of more thoughtful consumption as a result, where people will choose brands that they feel are emblematic of the change they want to see in the world.

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And “in this era of more thoughtful consumption, louder is seldom better, and more-of-the-same almost never adds up to the best” (Youngme Moon, Professor at Harvard Business School)

To drive affinity, brands must now be guided by a purpose that transcends the category and the competition. It is no longer efficacy alone that will result in brand preference, but the affinity that is created by sharing the same world view as the people the brand serves. Purpose driven brands will win and that’s why at FeQ we believe in fostering purposeful brands for thoughtful consumption.

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What You Get

The FeQ Difference

What You Get

The FeQ Difference

What You Get

The FeQ Difference

World class independent Talent & Capability

Pain Point: Mediocre talent delivers mediocrity

Great talent has now collectively opted out of the advertising holding company world. At FeQ we provide only the talent and capability you need on a project basis to deliver superior results whatever the task. Proudly seasoned entrepreneurial talent united around a client problem delivers breakthrough results.

Extreme Focus

Pain Point: Work happens too slowly and doesn’t deliver results

Small, focused and empowered teams change the world. We only focus on delivering the work that drives results. Period. Through highly specialized teams from around the world organized around your business challenges to drive the right solutions, fast.

Senior Business Problem Solvers

Pain Point: The agency doesn’t know what they’re doing

Only the right seasoned professionals for the task are assigned to the business. Experience, perspective and capability deliver efficiency, cost-savings and brilliant solutions – the first time around.

Capability That Flows to Need

Pain Point: I can’t help but feel like I’m overpaying for services I don’t need

Our model is based on forming high caliber teams
around client business problems and opportunities.
Only the talent you need, when and where you
need it to get to the solution quickly and efficiently on
a project basis

What We Do

FeQ delivers world class communication solutions quickly and affordably by minimizing overhead and engaging talent and capability around the world on a project basis, so that capability flows to need and is deployed with surgical precision to solve acute business problems.

FeQ architected our whole brand strategy and visual identity guidelines for a successful launch in Greater China – Eva Zeng, CMO uSMART

FeQ brought us a data driven solution that helped us look at our business and our core users completely differently – George Hartel, COO Supara Group

FeQ architected our whole brand strategy and visual identity guidelines for a successful launch in Greater China – Eva Zeng, CMO uSMART

FeQ brought us a data driven solution that helped us look at our business and our core users completely differently – George Hartel, COO Supara Group

After spending 30 years working inside the global agency holding companies and advising and investing in startups in Asia and North America, I became inspired by the startup world and how they do things. In a time when the big holding companies have lost their way, we believe we have built something for clients that brings new solutions to the table that solve their business problems. – Chris Foster

After spending 30 years working inside the global agency holding companies and advising and investing in startups in Asia and North America, I became inspired by the startup world and how they do things. In a time when the big holding companies have lost their way, we believe we have built something for clients that brings new solutions to the table that solve their business problems. – Chris Foster

3 Reasons to Contact Us

3 Reasons to Contact Us

✅ If you’re tired of overpaying

✅ If you’re not satisfied with the quality of work

✅ If what you’re getting isn’t helping drive growth

Let Us Know How We Can Help

Contact Us

Chris Foster, Founder FeQ
chris@fosterequity.com